What is this?
Data Analysis is the analytical core of STRATOVIA MEDIA, which transforms the chaos of numbers into a clear system of business decisions.
We implement AI analytics, dashboards, and automated reporting that allow you to see exactly what's working and what's not — across Google Ads, Meta Ads, Shopify, GA4, and all key traffic channels.
Analytics becomes not a report, but a strategic map of the path to profit.
What is included in the service?
1. Analytics and reporting
- Connecting Google Analytics 4, Google Tag Manager, Meta Pixel, TikTok Pixel, Klaviyo Tracking.
- Development of AI dashboards in Looker Studio : dynamic graphs, filters, interactive maps.
- Automatic reporting on key metrics (ROI, ROAS, CAC, LTV, CTR).
2. Data consolidation and integration
- Combining data from various sources: Google, Meta, Shopify, Pinterest, TikTok, email marketing.
- Set up automatic synchronization via API or BigQuery.
- Preparing a single dashboard for the business owner, marketer, and financier.
3. Forecasting and modeling
- Forecasting conversions, seasonality, and customer behavior using machine learning.
- Identifying weak points in the sales funnel and calculating optimal budgets.
- Modeling “What if” scenarios to assess future business actions.
4. Performance audit and analytics
- Audit of campaign performance in Google, Meta, SEO, Shopify.
- Identifying growth points: which campaigns bring real sales and which ones are just traffic.
- Recommendations for budget reallocation.
What the client gets
- A single analytics system for all channels.
- Complete transparency and control over ROI.
- AI reports that predict results and suggest solutions.
- Marketing that is based on data, not intuition.
