External traffic for Amazon

External traffic that boosts sales on Amazon and brings products to the TOP

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What is this?

External Traffic is the promotion of products on Amazon through external advertising channels (Google, Meta, TikTok, Pinterest, YouTube).

This is a strategy that Amazon officially supports because it helps attract new buyers , increases product rankings in search, and improves Brand Score .

STRATOVIA MEDIA combines AI analytics, content, and advertising to make external traffic work not just for “views,” but for real sales .

What is included in the service?
1. Strategic planning
  • Analysis of the niche, competitors and target audience behavior.
  • Selection of external traffic channels: Google Ads, Meta Ads, TikTok Ads, Pinterest, YouTube.
  • Building a funnel shape : from first touch to purchase on Amazon.
  • Definition of KPIs: CTR, CPC, ROAS, Conversion Rate, Ranking Boost.
2. Google Ads for Amazon
  • Setting up search and Performance Max campaigns that lead to Amazon.
  • Using Amazon Attribution to accurately track results.
  • Creating shopping landing pages (Shopify) for the optimal user journey.
  • A/B testing of ads and creatives.
3. Meta Ads (Facebook & Instagram)
  • Campaigns with the goal of “Traffic” and “Conversions” with precise targeting.
  • Using Lookalike audiences based on Amazon shoppers.
  • Creatives for advertising: banners, videos, stories in brand style.
  • Dynamic remarketing via Facebook Pixel and Conversion API.
4. TikTok & Pinterest Ads
  • Advertising campaigns to reach a younger audience.
  • Using native video content (user-style ads).
  • Linking to Amazon through trackers and short links.
  • Optimizing for conversions using TikTok analytics.
5. Content and optimization
  • Development of banners, videos, advertising posts and short clips.
  • AI testing of texts and designs to increase CTR.
  • Landing pages with UTM tags for accurate analysis of traffic sources.

What the client gets
  • A powerful stream of external traffic to Amazon from Google, Meta, TikTok, Pinterest, YouTube.
  • Increasing product rankings in Amazon search.
  • Increase sales and Brand Score.
  • Full reporting with Amazon Attribution and STRATOVIA MEDIA analytics.
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