What is this?
The Audit and Consulting service is an in-depth analysis of the business's marketing ecosystem: website, advertising, content, sales, communications, and development strategy.
STRATOVIA MEDIA doesn't just point out mistakes — we create a growth map , where each recommendation is supported by numbers, insights, and forecasts.
The goal is simple: to see the business through the eyes of analytics, not intuition .
What is included in the service?
1. Google Ads Audit
- Checking all campaigns: structure, keywords, bids, extensions, CTR.
- Analysis of ad performance and conversions.
- Identifying wasteful queries and tracking errors.
- Recommendations for Smart-bidding, Performance Max and feed optimization.
2. Meta Ads Audit
- Analysis of the Business Manager structure, campaign goals and audiences.
- Pixel verification, Events API, conversion analytics.
- Evaluating creatives, budgets, and frequency of impressions.
- Optimization strategy to increase ROAS.
3. TikTok Ads Audit
- Analysis of content nativeness, formats, algorithmic signals.
- User funnel assessment: from viewing to purchase.
- Recommendations for AI-optimized formats (Spark Ads, Video Shopping).
4. SEO & Website Audit
- Checking technical and content optimization.
- Analysis of positions, semantics, metadata, page speed.
- Evaluation of external links and domain ranking.
5. Full business audit
- Comprehensive assessment of business model, niche potential and competitive environment.
- Unit economics analysis: profitability, advertising profitability, cost structure.
- Building an AI dashboard with KPIs and growth forecasts.
What the client gets
- A clear understanding of where the budget is leaking and how to stop it.
- Systemic business development strategy.
- Realistic KPIs with analytics-based forecasts.
- Personal recommendations from STRATOVIA MEDIA's specialized specialists.
