The rise of social media marketing

A strategy that combines advertising, content, and social selling into a single growth ecosystem.

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What is this?

SMM & Commerce Intelligence is an integrated brand growth strategy on Facebook, Instagram, TikTok, Pinterest, and YouTube , where advertising, shops, and analytics work as one system.

We don't just set up campaigns - we create a smart shopping loop where every customer sees the product at the right moment and can buy it in 1 click.

What is included in the service?
1. Social commerce strategy
  • Building a single promotion structure for all platforms: Meta, TikTok, Pinterest, YouTube.
  • Creating a customer journey map (Awareness → Engagement → Purchase).
  • Defining unique messages and tone of voice for each stage of the funnel.
2. Creative and content production
  • Generation of visuals, videos, stories and reels using Leonardo, Runway, Kaiber, ChatGPT Vision and other services.
  • A/B testing of creatives, emotional triggers, texts and formats.
  • Building a content calendar with automated topic distribution (UGC, educational, image, sales).
3. Advertising + shops (Shops & Catalogs)
  • Full customization of Meta Shops, TikTok Shop, Pinterest Catalog .
  • Integration with Shopify via Commerce Manager, API, Pixel, and Conversion API.
  • Creating dynamic campaigns (Dynamic Product Ads, Smart Performance Campaigns).
  • Optimization of product and category feeds to the requirements of each platform.
4. Social development and inclusion
  • Forming a community around the brand through interactives, surveys, and collaborations.
  • Organic growth is amplified by paid campaigns (“synergy model”).
  • Setting up auto-posting and AI-moderation of comments.
  • Content adapts to the behavior of users of a specific platform.
5. Analytics and Scaling
  • A single Looker Studio dashboard with data from Meta, TikTok, Pinterest, Shopify.
  • Automatic budget distribution between platforms based on performance.
  • AI-prediction of seasonality and audience behavior.
  • Scaling strategy through “intelligent cycles” (Analyze → Adapt → Amplify).

What the client gets
  • A full-fledged social sales system where advertising, content, and shops work together.
  • A single analytics center for all platforms.
  • Optimization of advertising costs and stable ROI growth.
  • Ability to sell directly on Facebook, Instagram, and TikTok.
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