Website audit and optimization

Comprehensive technical and SEO audit of the site before launching advertising.

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What is this?

Before launching advertising or integrating analytics, STRATOVIA MEDIA conducts a full site audit — technical, analytical, SEO, and UX levels.

This allows you to find weak spots due to which advertising “drains” the budget or traffic does not convert into sales.

We use AI analysis, Google tools, and professional auditing services to ensure every click works accurately.

What is included in the service?
1. Technical Pre-Launch Audit
  • Checking the technical condition of the site: speed, indexing, adaptability, structure.
  • Analysis of compliance with Google, Meta, Shopify policies.
  • Detection of critical errors: 404, duplicates, incorrect redirects, SSL, sitemap.
  • Setting up basic tags and preparing for integration of analytical services.
2. SEO Audit and Optimization
  • Complete analysis of the SEO structure of the site (Title, Meta, Alt, H1–H3, internal links).
  • Keywords, semantic core, optimization for search algorithms.
  • Content analysis: relevance, uniqueness, keyword saturation.
  • AI suggestions to improve SEO results and semantic distribution.
  • Optimization of pages for voice search and AI search (Gemini, Perplexity, ChatGPT Search).
3. Analytics & Tracking Settings
  • Connecting Google Analytics 4, Google Tag Manager, Meta Pixel, TikTok Pixel.
  • Checking the correctness of data collection, testing events (purchase, add-to-cart, view).
  • AI dashboards in Looker Studio / Google Sheets for performance tracking.
4. UX/UI Evaluation
  • Analysis of ease of navigation, clickability of elements, and user logic.
  • Heat maps, scroll maps, behavior analysis through Smartlook / Clarity.
  • Suggestions for improving usability, conversion, and user trust.

What the client gets
  • Detailed report with recommendations and fix priorities.
  • An advertising-ready site without technical risks.
  • An SEO foundation that provides stable organic traffic.
  • Connected analytics and results monitoring system.
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